Multilingual Practices in the Linguistic Landscape: Insights into Linguistic Repertoires and Language Policy
DOI:
https://doi.org/10.22333/ijme.2025.9075Keywords:
Language contact, Language planning, Shop signs, Public signage, MultilingualismAbstract
Globalization has expanded cross linguistic communication, influencing Algeria’s linguistic landscape, especially its public signage. The linguistic landscape (LL) -introduced by Robert B. Landry and Richard Y. Bourhis, )1997(- encompasses the languages found in public signage, outdoor advertisements, street nameplates, storefront signage, and official signage, collectively shaping the linguistic environment of a specific area. This study investigates how Tiaret’s linguistic landscape reflects its multilingual character and language practices. The objective is to demonstrate how LL can offer valuable insights into the linguistic repertoire of Tiaret, including patterns of language use, official language policies, prevailing language attitudes, and the long-term impact of multilingual encounters. This research adopts a qualitative approach to analyze the representation of languages in public signage. Data were collected through an interview and an observation of street signs, advertisements, building names, warnings, billboards, store signs, and official signs. The findings revealed a complex relationship between the official language policies, societal attitudes, and multilingual representation in public signage. Future research is required to investigate the impact of foreign language mastery on public signs in the country.
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